A Review of OfferUp’s Marketing
OfferUp ( https://offerupnow.com/) is a company with an efficient, attractive, and dynamic e-commerce website. The company was launched by founders Nick Huzar and Arean Van Veelen after receiving over...
View ArticleThe Future of Flo, the Progressive Insurance Sweetheart.
Progressive Insurance hit it big when they hired improv comedian and actress, Stephanie Courtney, who plays the super helpful Progressive insurance expert named ‘Flo’ on TV. Introduced to the American...
View ArticleEssie Gel Couture – The Brand Line Extension I’ve Been Waiting On!
Essie, now a L'Oreal owned cosmetics/nail polish company, was founded by Essie Weingarten in 1981 (Vora, 2015). Since 1981, Essie has evolved from a company with 12 nail polish colors to a company with...
View ArticleHow Wells Fargo Mishandled Their Crisis Communications
Earlier this year, it was brought to light that Wells Fargo employees surreptitiously created over 1.5 million "unauthorized bank and credit card accounts - without their customers knowing it - since...
View ArticleWhere Creative Ideas Come From
Creative ideas can spring from just about anywhere. However, one must be aware of the visuals and messages that surround them. You must commit time to activities that will get you to think differently....
View ArticleOne of the Best-In-Class on Social Media – Southwest Airlines
At Ketchum PR, I had to examine three companies considered to be best-in-class communicators. One of these businesses was Southwest Airlines. Although my research centered principally on employee...
View ArticleIKEA: We’ve Got Customer Complaints Covered!
IKEA posts beautiful, bright photos and videos on its social media platforms that followers care to share. They also use language that addresses potential consumer needs and wants. However, when IKEA...
View ArticleReview of Mashable on Facebook Live
Mashable is “a global, multi-platform media and entertainment company” that produces content on “tech, digital culture, and entertainment content” (Mashable, 2017). Mashable uses Facebook Live to...
View ArticleSocial Media Tool Review: Sprout Social
To manage social media posts and track the performance of them, I have recently chosen to use Sprout Social at work. Since I do not know much about the platform I am using, I think this is a great...
View ArticleDr Pepper Snapple Group’s Endorsed Social Media Presence
From my experience working with the Dr. Pepper Snapple Group (DPSG) as a market researcher for two years, I know they solicit influencers to speak about their company, initiatives, and products. For...
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