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A Review of OfferUp’s Marketing

OfferUp ( https://offerupnow.com/) is a company with an efficient, attractive, and dynamic e-commerce website. The company was launched by founders Nick Huzar and Arean Van Veelen after receiving over...

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The Future of Flo, the Progressive Insurance Sweetheart.

Progressive Insurance hit it big when they hired improv comedian and actress, Stephanie Courtney, who plays the super helpful Progressive insurance expert named ‘Flo’ on TV. Introduced to the American...

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Essie Gel Couture – The Brand Line Extension I’ve Been Waiting On!

Essie, now a L'Oreal owned cosmetics/nail polish company, was founded by Essie Weingarten in 1981 (Vora, 2015). Since 1981, Essie has evolved from a company with 12 nail polish colors to a company with...

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How Wells Fargo Mishandled Their Crisis Communications

  Earlier this year, it was brought to light that Wells Fargo employees surreptitiously created over 1.5 million "unauthorized bank and credit card accounts - without their customers knowing it - since...

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Where Creative Ideas Come From

Creative ideas can spring from just about anywhere. However, one must be aware of the visuals and messages that surround them. You must commit time to activities that will get you to think differently....

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One of the Best-In-Class on Social Media – Southwest Airlines

At Ketchum PR, I had to examine three companies considered to be best-in-class communicators. One of these businesses was Southwest Airlines. Although my research centered principally on employee...

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IKEA: We’ve Got Customer Complaints Covered!

IKEA posts beautiful, bright photos and videos on its social media platforms that followers care to share. They also use language that addresses potential consumer needs and wants. However, when IKEA...

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Review of Mashable on Facebook Live

Mashable is “a global, multi-platform media and entertainment company” that produces content on “tech, digital culture, and entertainment content” (Mashable, 2017). Mashable uses Facebook Live to...

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Social Media Tool Review: Sprout Social

To manage social media posts and track the performance of them, I have recently chosen to use Sprout Social at work. Since I do not know much about the platform I am using, I think this is a great...

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Dr Pepper Snapple Group’s Endorsed Social Media Presence

From my experience working with the Dr. Pepper Snapple Group (DPSG) as a market researcher for two years, I know they solicit influencers to speak about their company, initiatives, and products. For...

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